NDS is a technology leader and innovator in pay-TV. We are guided by a strategy which will enable us to make the most of the opportunities that lie ahead:

Support current customers and help them grow their subscriber base.
The success of NDS is tied directly to that of its customers. We continue to support our existing customers, offering scalable and reliable systems backed by strong local technical support. Our track record in protecting the revenue streams of our customers is second to none, and has been a key factor in the success of our customers.

Sell new applications and services to current customers.
NDS’s rich array of sophisticated solutions helps create exciting programming—leading to market differentiation and leadership—attracting new subscribers and reducing churn in highly competitive markets.

These solutions include the XTV™ Digital Video Recorder, which enables viewers to watch what they want, when they want, as well as iTV interactive infrastructure and tools, which enable our customers to create revenue-generating interactive TV applications like voting, shopping and TV games that keep audiences involved, active and loyal.

Win new pay-TV customers with a particular focus on cable.
NDS has focused on the many opportunities in IPTV around the world, as well as other new satellite, cable, mobile and hybrid broadband platforms.

Capitalize on the convergence of digital broadcasting and the Internet.
NDS has been able to take advantage of the new business opportunities offered by the convergence of digital broadcasting and the Internet.

Create strategic alliances and acquisitions to gain market share and expand reach
NDS continues its policy of partnering with other leading companies to deliver better solutions to our customers worldwide.

For more information about our strategy, please subscribe to World Vision, our monthly ePublication or download our annual report.