NDS Showcases the World’s First Hybrid Rights and Business Management Platform for Mobile TV
Highlights:
- First ever combined rights and business management system
for all DVB-H profiles
- Demonstration at Mobile World Congress
(Barcelona, February 11-14, 2008) will feature both OMA
BCAST SCP and DVB-H OSF on a single platform
- System integrated with partner technologies from Thomson,
Gemalto and LG
- Mobile TV platform includes NDS’ Unified Headend convergence
architecture
BARCELONA, SPAIN – February 11, 2008 (Mobile
World Congress, NDS Booth AV100) – NDS,
the leading provider of technology solutions for digital pay-TV,
today announced that it will be demonstrating the world’s
first hybrid rights and business management platform for mobile
TV at the World Mobile Congress taking place in Barcelona on
February 11-14. The hybrid platform, which combines content
protection and business management for both the DVB-H IPDC
and OMA BCAST broadcast profiles in a single system, will be
shown in conjunction with technologies from NDS’ partners
Thomson, Gemalto and LG.
The MWC demonstration features a single NDS mobile TV platform,
providing encrypted streams conforming to both the DVB-H Open
Security Framework and the OMA BCAST Smart Card Profile. The
NDS system is integrated with the Thomson SmartVision
service platform and Electronic Service Guide and is rendered
on separate OSF and SCP handsets from LG using SIM cards
provided by Gemalto. All four companies contributed significantly
to the success of the joint project.
At the heart of the new platform is NDS’ Unified Headend™ (UHE)
architecture, which provides a single point of business management
for all video broadcasts, irrespective of the delivery networks
or the rendering devices. The UHE convergence platform enables
operators and broadcasters to centralize the administration
of subscriptions, purchasing, transactions, promotions and
a wide range of other business functions.
With today’s announcement, NDS and Thomson now offer a
fully integrated end-to-end DVB-H solution for OMA BCAST SCP
and OSF. This platform – combining content security from
NDS with Thomson DVB-H headend and ESG (Electronic Service Guide)
server technology – is now fully available as an off-the-shelf
solution.
“The new platform will enable an operator to support multiple
mobile broadcast profiles and multiple handsets simultaneously
and cost-effectively,” said Nigel Smith, NDS Chief Marketing
Officer. “It makes possible the coexistence of connected
and unconnected devices and opens up a market which has been
compartmentalized into standards until now. Both the savings
for the operator and the new revenue opportunities are likely
to be huge.”
"Gemalto has successfully developed a complete
range of mobile TV products which are used in
this end-to-end demonstration: a SIM card that supports
both DVB-H Open Security Framework and OMA BCAST Smart Card Profile,
and a micro SD card for unconnected devices," said
Gabrielle Bugat, Senior Vice President, Mobile TV Business Group
at Gemalto. She continued: "These products will help our
customers to simplify their SIM logistics by supporting
two standards on a single card and open the door to additional
revenue streams with mobile TV unconnected devices.”
The hybrid Mobile TV platform will be showcased at the Mobile
World Congress in Barcelona from February 11-14 on the NDS booth
at AV100 Avenue. Broadcasts from the hybrid platform will be
carried by Abertis Telecom, with reception available throughout
the exhibition grounds.
About NDS
NDS Group plc (NASDAQ: NNDS), a majority owned subsidiary of
News Corporation, supplies open end-to-end digital technology
and services to digital pay-television platform operators and
content providers. See www.nds.com for
more information about NDS.
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