Creating engaging TV ads

With interactive advertising, operators have the power to offer an experience that brings viewers and their favorite brands together while introducing them to new products.

NDS Dynamic interactive TV advertising is a win-win proposition.

• Consumers have a better overall viewing experience with more information on their favorite brands and products that interest them.
• Advertisers’ brands and products have more targeted exposure and get direct consumer feedback.
• Operators and channel providers increase their advertising revenues by selling premium interactive spots.

NDS Dynamic supports multiple formats of interactive ads that create a unique viewer experience:

• EPG ads that allow access to relevant advertorial content from the EPG.
• Telescopic ads that allow linking of broadcast ads with long form content.
• Dedicated advertiser location ads that allow access to a product mini site.
• Request for information ads that allow viewers to contact advertisers for more information or samples.

NDS Dynamic™ is an end-to-end solution for interactive TV advertising that enables successful creation, delivery, presentation and measurement of interactive ads.