The European cable market. Radical changes have occurred in the European cable broadband market. Operators are now looking for new, cost effective ways to maximize returns from cable networks while minimizing the capital investment required. NDS provides cable operators with solutions that are specifically designed to meet these business needs.

Industry leading security. NDS is committed to providing the best solutions to help your business succeed. However, with success comes an additional threat that can undermine your business-piracy. NDS VideoGuard conditional access not only keeps content more secure, it also keeps subscribers honest. NDS remains the most secure.

NDS fights piracy on many fronts. NDS offers two approaches for content protection on cable networks - smart card or server based security. Both products keep you one step ahead of anyone planning to attack your system. Having robust content protection enables you to get the best content and gain a definite competitive advantage when attracting and keeping subscribers.

Having robust content protection enables you to get the best content and gain a definite competitive advantage when attracting and keeping subscribers.

Interactive TV (iTV)  services. NDS has developed interactive applications for some of the industry's most successful TV operators and channels including BSkyB, MTV, Nickelodeon, and Discovery. These services have not only attracted new subscribers to the platform, but have generated additional revenue through charging for the use of the operator's infrastructure.

Games are a proven way to attract subscribers and extend the operator’s, channels or program’s brand.  Games can also be used for contests or to keep viewers engaged.  That’s why games from NDS Denmarkare so popular with platforms like Cablevision, BSkyB, Bell ExpresVu, DirecTV Latin America, Austar, and Foxtel as well as leading channels and TV content providers.

For a lower cost entry point to interactivity, NDS offers MediaHighway Core™ middleware that enables advanced applications on low specification set-top boxes. Based on HTML and Java Script, MediaHighway Core offers a standards-based development environment to lower the barriers to interactive application development.

Cable operators can also offer profitable interactive services separate from TV content, such as betting and gaming solutions, which have proven to be the main digital television revenue drivers. NDS offers unrivalled products and services in this area via our world leading subsidiary company Orbis.

Digital choice is good. Digital choice is vital for ensuring the best performance and cost effectiveness over time. Closed systems may look attractive today, but prices of key elements fail to move down over time in line with the rest of the market. You are also dependent on a single vendor now and in the future. NDS has partnered with industry-leading technology suppliers in the industry to let you choose the very best technology, support and features that are right for your business.