Making convergence
a reality
Managing a video service to multiple devices is a prime example
of convergence. Different CE devices are used differently
but complement each other as part of one service.
Service operators—broadcasters, telcos, and cable
TV operators—introduce new services and applications
on STBs, PCs and mobile devices. The VideoGuard® Unified
Headend provides a business management platform interface
that is pre-integrated with all VideoGuard solutions.
This enables operators to manage all their services
using one system.
NDS VideoGuard® is the pay-TV industry’s
most advanced suite of Conditional Access (CA) and
Digital Rights Management (DRM) solutions. It protects
your branded service and content over any platform
to any device. This includes STBs, PCs, portable media
players (PMPs), mobile devices and removable media.
How does VideoGuard Unified Headend work?
- It enables the
single management and operation of NDS conditional
access and DRM (digital rights management) solutions
across all delivery platforms.
- It offers step-by-step
expansion paths that enable new services and
devices to be added.
- It supports applications across
different platforms including:
- Personalized business
offers to
a group of devices
- Purchasing, authentication and user interfaces on
any device
- Targeting and personalization
This presents challenges and opportunities.
The challenge is to meet the rising expectation
for a more integrated and exciting service
without compromising on content and service
protection. The opportunities are based on
the ability to add value and new business models
through tighter integration
between back-end systems.
The bottom line is that the VideoGuard Unified Headend
reduces operation costs. It ensures that operators
can create attractive, cross-platform business offers
that keep them ahead of their competition and satisfies
their customers. The end result is reduced churn and
increased ARPU.
Beyond the STB
The VideoGuard Unified Headend enables pay-TV providers
to go beyond the set-top box to distribute broadcast
and on-demand video services to a number of devices.
At the same time it helps deliver the flexibility subscribers
want, so that they can view content
anytime, anywhere on any device.